Of course, it varies from business to business and the more responses you collect the better as you have bigger picture of your situation on the market and how you are perceived by your customers. This the ideal scenario and not easy to achieve. The studies say the response rate of internet traffic analytics tool averages around less than 1 %. With Emolytics you can count for response rate around 15%*.
The sample which answered can be treated as the core of your target.
*based on our clients’ customer response rate