This article is part of our tutorial about how to get the most from your Emolytics report. We will go through each chart visible in the “Positivity” section of your Emolytics report.
Positivity category brings information about customers emotions and mainly the Emoscore.
Here is the list of insights you can find:
- Global Stats
- Emotion Distribution
- Net Positivity Index
- Number of respondent – Evolution
- Ranking Top and Bottom
This show the total amount of respondents collected through the survey module (people who participated from start to finish in the survey module funnel).
This show you the total amount of votes where a negative emotion was selected by the users. If this number is higher than the number of excited users, then you have some work to do to delight your visitors.
This show you the total amount of votes where excited was selected by the users. If this number is higher than the number of dissatisfied users, then you are on the right track to delight your visitors.
This KPI helps you seeing the monthly progression of your Emoscore and spotting successful or bad strategy quickly. If you are collecting data since less than a month, the weekly, or daily progression will be shown, depending on the number of data you have collected so far. In other words, it compares the evolution in terms of emotions.
This graph shows the number of votes by emotion expressed in numbers.
Depending on the sector, the socio-demographic segment … emotions varies a lot. Some sectors are more sensitive than others (e.g.: politics, recruitment offices …)
We notice that people are not either negative or positive but their feelings varies depending on sector,
Net Positivity Index
The net positive index chart corresponds to the number of positive answers minus negative ones in percent. The higher, the better. If it is negative, it means that you have more dissatisfied users than exited one which is critical.
Number of respondent – Evolution
This shows the amount of votes collected over time. These data can be viewed by Days/ Weeks/ Months by using the filter above.
Ranking Top and Bottom
This shows a ranking of the top and bottom pages 20 pages on your website ordered by ascending Emoscore. Only the data with more than 5 respondents are shown. It also shows the mean age of the audience on this page as well as the mean gender, the main device used to respond and the main source of traffic. Notice that if you have less than 20 pages, you will have similar and symmetric results in the ranking of bottom page.
This table allows you to pinpoint pages with bad performances and improve it. This table can be linked to feedback and the open field. Indeed, respondents will give you reasons and points of improvement.