Reporting & Insights

Report – Positivity


This article is part of our tutorial about how to get the most from your Emolytics report. We will go through each chart visible in the “Positivity” section of your Emolytics report.

Positivity category brings information about customers emotions and mainly the Emoscore.

Here is the list of insights you can find:


The Emoscore is a performance indicator which is the result of an algorithm used by Emolytics to help determine the relevance and effectiveness of a digital interface (or more generally a business or a brand) in interaction with its audience.

Its calculation is correlated to a conversion rate, word of mouth, purchase intention, etc. The higher Emoscore, the better your website performs towards its audience in terms of engagement and loyalty.

In other words, it is the emotional value attributed to the experience by the users.

Global Stats

This show the total amount of respondents collected through the survey module (people who participated from start to finish in the survey module funnel).

This show you the total amount of votes where a negative emotion was selected by the users. If this number is higher than the number of excited users, then you have some work to do to delight your visitors.

This show you the total amount of votes where excited was selected by the users. If this number is higher than the number of dissatisfied users, then you are on the right track to delight your visitors.

This KPI helps you seeing the monthly progression of your Emoscore and spotting successful or bad strategy quickly. If you are collecting data since less than a month, the weekly, or daily progression will be shown, depending on the number of data you have collected so far. In other words, it compares the evolution in terms of emotions.

Emotion Distribution

This graph shows the number of votes by emotion expressed in numbers.

Depending on the sector, the socio-demographic segment …  emotions varies a lot. Some sectors are more sensitive than others (e.g.: politics, recruitment offices …)

We notice that people are not either negative or positive but their feelings varies depending on sector,

Net Positivity Index

The net positive index chart corresponds to the number of positive answers minus negative ones in percent. The higher, the better. If it is negative, it means that you have more dissatisfied users than exited one which is critical.

Emoscore by device and referrer

This matrix view helps you visualize which traffic source and/or device type performs high or low in terms of Emoscore. This matrix can be analyzed horizontally (marketing channel) or vertically (device). The greener the color, the higher the Emoscore. Mousing over each cell allows you to view specific data such as total respondents. This matrix can help you to identify major issues.

In this example, our customer planned investment on his mobile website for thousands of euros. He conducted a survey before any investment and noticed that his mobile website performed very good while desktop website not. Thanks to customer’s feedback, he invested his money on the right device (ROI).

N.B. Some referral category might not be detected and therefore the sample size might differ from the global sample size.

Emoscore Evolution

This shows the evolution of the Emoscore over time. These data can be viewed by Days/ Weeks/ Months by using the filter above. If you listen customer’s feedback and make some improvement, this chart should keep rising over time.

If you take decisions impacting on the user experience, keep an eye on the Emoscore to see how users react to this change.

Number of respondent – Evolution

This shows the amount of votes collected over time. These data can be viewed by Days/ Weeks/ Months by using the filter above.

Ranking Top and Bottom

This shows a ranking of the top and bottom pages 20 pages on your website ordered by ascending Emoscore. Only the data with more than 5 respondents are shown. It also shows the mean age of the audience on this page as well as the mean gender, the main device used to respond and the main source of traffic. Notice that if you have less than 20 pages, you will have similar and symmetric results in the ranking of bottom page.

This table allows you to pinpoint pages with bad performances and improve it. This table can be linked to feedback and the open field. Indeed, respondents will give you reasons and points of improvement.


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