This article is part of our tutorial about how to get the most from your Emolytics report. We will go through each chart visible in the “Age” section of your Emolytics report.
Age category brings detailed information about your customers based on their age.
Here is the list of insights you can find:
This chart presents the age of your respondents. Its should fit your audience. This chart helps you to find the general emotional state of your audience in function of their age. It helps answer the question « How old is your audience ?».
Emoscore by Age
The goal is not being green for each segment. Emoscore matching your audience segmentation should be higher than the others. If you are targeting 20-39, it means you are doing well, keep perfoming. However, if your targeted audience is 40-49, you should work on user experience.
Age by device type
This chart helps you figure out your users’ age by device. Often, people use different referrer channels with different intent: it might be crucial to know what referral channel to optimize, and where to focus your communication.
Age by referrer type
This chart helps you figure out your users’ age by referrer. Often, people use different referrer channels with different intent: it might be crucial to know what referral channel to optimize, and where to focus your communication.
Emoscore by age and referrer
This matrix view helps you visualize which traffic source and/or device type performs high or low in term of Emoscore. Colors are indicators: the greener the color, the higher the Emoscore. In other words, respondents who have positive feelings are represented in green while negative one are red. Mousing over each cell allows you to view specific data such as total respondents.
This matrix gathers different information. You can analyze it vertically and collect results based on age or/and horizontally to see how marketing channel performs through age.
This matrix is a good report concerning investment. If you are running a paid campaign and you notice that Emoscore is high for this marketing channel, your campaign performs well.
In this case, we notice that general referral is the worst marketing channel. Work should be done on this channel.
N.B. Some referral category might not be detected and therefore the sample size might differ from the global sample size. If you are not using paid search, this line will be empty.