Reporting & Insights

Report – Customer status

Customer status

This article is part of our tutorial about how to get the most from your Emolytics report. We will go through each chart visible in the “Customer Status” section of your Emolytics report.

Customers status allows you to know if users are already customers or not and emotions linked to their status.

Here is the list of insights you can find:

User Account Status

This chart presents the status of your users. Those data come from the question “Do you have a user account”?

Emoscore by User Account Status

This charts helps you find the general emotional state of audience in function of their User Account Status. It helps answers the question “How am I doing with my target audience?”.

User Account Status by referrer type

This chart helps you figure out your users’ User Account Status by referrer. Often, people use different referrer channels with different intent: it might be crucial to know what referral channel to optimize, and here to focus your communication on.

User Account Status by device type

This chart helps you figure out your users’ User Account Status by referrer. Often, people use different referrer channels with different intent: it might be crucial to know what channel to optimize.

Emoscore by User Account Status and referrer

This matrix view helps you visualize which traffic source and/or device type performs high or low in terms of Emoscore.

The greener the color, the higher the Emoscore. Mousing over each cell allows you to view specific data such as total respondents.

N.B. Some referral category might not be detected and therefore the sample size might differ from the global sample size. When no answer has been collected, boxes are empty.

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